TRETFORD AMERICAS LAUNCH AT NEOCON 2018
Carlstadt, N.J. – May 11, 2018
Tretford, a provider of the finest cashmere goat hair and virgin wool carpet for more than 60 years, announced today the launch of a new branch, brand identity, name, and website. The organization will now have an Americas division known as, Tretford Americas, which will be located in Carlstadt, NJ.
To celebrate this, Tretford Americas is thrilled to showcase their products and services at the biggest commercial design show in the United States, NeoCon. While at NeoCon, Tretford Americas will be displaying their Tile, Roll, and Acousticord products. One of their unique offerings, known as Acousticord, is a high traffic acoustic wall carpet manufactured in Ireland and made of 80% goat hair. All of their exceptional products are made from carded fibers formed into continuous corrugations and bonded with PVC or 100% natural latex to a hessian backing.
Tretford Americas’ new website, www.TretfordAmericas.com, provides clients and customers with a database of Tretford’s features as well as product inventory. One can view Tretford’s design options that begin with thousands of possible color combinations, which are ideally complemented by Tretford’s unique cord construction that allows their carpet to be cut in any direction without fraying. From their product range to news, one can be updated on current events at the new Tretford Americas website as well as on their social media platforms.
“The foundation of the Tretford brand includes the four pillars of Color, Nature, Structure, and Trust. The new launch of our Americas division allows us to expand our innovative brand while still providing our original products and offering the best service to our customers. Our new branch, Contract Wholesale Distributors, enables us to focus on the distribution of our Tretford product, ensuring the simplest and fastest process of distributing our carpet. Along with the expansion of our company through our new branch in Carlstadt, our new website ensures the best customer experience through the launch of our new inventory lookup, allowing customers to search for the availability of their favorite products. Tretford is a brand that is dedicated to originality, quality, and service but invites change, growth, and innovation in order to continuously provide the most impeccable products to our customers (architects, designers, and specifiers). Tretford customers should look forward to an exciting future filled with new, innovative product design introductions.”
– Sergio Minervini, General Manager
ABOUT TRETFORD AMERICAS: PEOPLE, PRODUCT, CONNECTION
Tretford was first created in the 1950s; As post-war Europe rebuilt itself, two men started a carpet business. Based initially in The Netherlands, Tretford became a hardwearing, natural, and colorful product to reflect the optimism of the times. The founders built machines from scratch and sourced materials from all over the world, building what would soon be a handcrafted, design empire.
Back in the 1950s, most carpet was 100% natural and wool-based. However, sheep wool is soft and flexible, and, as a “curly” fiber, it cannot be used to form a structured rib. Goats, on the other hand, have straight hair, which is the key to Tretford’s successful and original products. Straight goat hair is used to create the Tretford rib, the perfect foundation that allows for the construction of the durable carpet.
At the core of the Tretford promise rests their dedication to the environment and their patented manufacturing process ensures that all of their carpets are produced toxin and chemical-free, providing a healthier environment by reducing dust and allergens in the air. They are one of the few carpet manufacturers in the world that can make this claim!